| |
| Beaches |
Beach Attendance |
| Dockweiler |
4,320,000 |
| Hermosa |
3,510,000 |
| Huntington Beach |
12,060,000 |
| Malibu |
3,600,000 |
| Manhattan Beach |
5,733,000 |
| Marina Del Rey |
450,000 |
| Redondo Beach |
2,925,000 |
| Seal Beach |
900,000 |
| Torrance |
1,755,000 |
| Venice |
8,460,000 |
| Will Rogers |
3,960,000 |
| Zuma |
7,200,000 |
| Totals |
54,873,000 |
 |
|
|
|
| Average Stay |
Monthly Attendance |
Gross Monthly Impressions |
Total
Attendance |
Gross Total Impressions |
| 2 Hours |
9,145,500 |
54,873,000 |
54,873,000 |
329,238,000 |
|
|
|
|
|
| Beaches |
Number
of Bins |
Number
of Ads |
Daily Gross Impressions |
Average
CPM |
| Dockweiler |
220 |
440 |
144,000 |
$6.62 |
| Hermosa |
160 |
320 |
117,000 |
$5.93 |
| Huntington Beach |
320 |
640 |
402,000 |
$3.98 |
| Malibu |
120 |
240 |
120,000 |
$4.33 |
| Manhattan Beach |
200 |
400 |
191,100 |
$4.54 |
| Marina Del Rey |
25 |
50 |
15,000 |
$5.56 |
| Redondo Beach |
130 |
260 |
97,500 |
$5.78 |
| Seal Beach |
50 |
100 |
30,000 |
$5.56 |
| Torrance |
70 |
140 |
58,500 |
$4.59 |
| Venice |
300 |
600 |
282,000 |
$5.32 |
| Will Rogers |
175 |
350 |
132,000 |
$5.08 |
| Zuma |
220 |
440 |
240,000 |
$3.97 |
| Totals |
1990 |
3980 |
|
|
|
|
|
|
|
Month is defined as 4 week advertising period
Net Reach x Average Frequency = Gross Impressions
CPM $ per 1000 Visitors (Cost/Impressions x 1000)
Refer to Bin schematics for effective ad space
50 panel showing minimum
1 month minimum campaign length
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